3 reasons your website needs a blog
If you’re asking yourself “does my website need a blog?” - we’re here to tell you it definitely does. A blog is a fantastic way to promote your business, as well as bringing a wealth of information about your industry to your customers. Below, we’re going to break down the three reason why you need to add a blog section to your site pronto.
A blog is free marketing
You invest money into so many aspects of your business. Whether it’s stock, professional images, building premises and even salaries. Once you’ve got a website you have some prime real estate waiting to be occupied. By utilising key words and SEO optimisation, you can have a range of blogs marketing your business and getting it found by the customers you want.
You can offer tips & tricks
Your blog if the perfect place to give your customers extra information. This could be tips and tricks on how to get the most from a product. Or it could offer educational content expanding on your services. For example: If you sell guttering for homes, you could write blogs on the the best way to clean a gutter, how often gutters need to be maintained and why guttering is important.
Reach customers
Imagine reaching customers who are unaware you even exist. A blog could help you rank on search engines. In fact, businesses that have a blog get 55% more website visitors than businesses that don’t have one. Let’s go back to our guttering company.
We’re a small business which sells gutters and cleaning items for them. Someone has searched “What’s the best way to clean gutters?” A blog post with a well-optimised title such as “5 of the best ways to clean gutters” could be one of the top searches. The person will click on it, read your post (which will have a nice call to action to your products), and hopefully click through your site and buy what you have to offer.
It’s not just a simple headline that can help you get seen, other SEO features will need to be considered too, such as key words, links and meta details.
If you want to add a blog to your site or create more blog posts for existing blog, we could help. Get in touch today for a no-obligation quote.